“Mobilegeddon”: The Mobile Revolution.
Currently, 30 percent of people looking for some information is using their phone, however this number is growing so rapidly that is making Google to start ranking those mobile sites, opening the perfect window to promote the creation of special websites for these devices, which will be in the near future the most common way for searching information.
Every year, Google updates its algorithm to create more efficient search results, using names like Panda, Penguin, Hummingbird and Pigeon, Google updates its criteria in which it qualifies each page just with the purpose of presenting better results to the users. Remember that an algorithm is an ordered set of instructions, steps or processes that lead to the solution of a given problem.
On April 21st, Google launched the last of its major changes to its algorithm, targeting primarily mobile websites. This is the first time that Google warns about these changes, so the importance of this announcement couldn’t be small, allowing website owners to have the time and opportunity to create or modify their websites to be mobile friendly.
The dream of every entrepreneur is to have a website that appears on the first page of Google. This dream is a complex process based on a digital marketing strategy known as “Search Engine Optimization” or SEO for short.
How do I know if my website passes the test?
There are 2 types of formats accepted by Google for mobile sites.
The first one uses the m.oursite.com (m = mobile) format, which is a shorter and specific version of your website.
The second one is the use of a system known as “responsive”; this format allows your site to adapt to all the different screen sizes and devices.
They are in both cases, advantages and disadvantages of each system. What is clear is that Google does not give priority to any of them over the other so the decision of which format will perform better, or which one we need to create is up to us and our developer.
What if my website is not compatible with mobile devices?
Although, Google has not clarified how much this algorithm changes will affect websites, it is a fact that at least all those searches that are made using tablets or phones will deliver different results than the ones made in a PC so – adding that to the constant increase in searches using mobile devices– having a site that can be viewable in all devices is more important now than ever before.
To learn more about the difference between responsive sites and mobile sites please visit our blog: Responsive vs Mobile sites